Shopify vs. WordPress: Choosing the Ideal E-Commerce Platform

Written by Matt Wilson

Matt Wilson is a seasoned Marketing and Design Lead at eHustle, where he spearheads innovative strategies to drive business growth and enhance brand identity.

December 20, 2022

Selecting the perfect e-commerce platform for your online store is essential for its success. With a myriad of options available, each offering unique features and capabilities, it can be challenging to make an informed decision. In this blog post, we’ll compare two popular e-commerce platforms – Shopify and WordPress – to help you better understand which one is the ideal choice for your business.

What is a CMS?

Before diving into the comparison, it’s important to understand what a Content Management System (CMS) is. A CMS is a software application that enables users to create, manage, and publish digital content such as text, images, videos, and more. Popular CMS platforms like WordPress, Joomla, and Drupal provide user-friendly interfaces, along with various tools and features to streamline content creation and publishing.

CMS platforms are favored for their ease of use, allowing users to create and manage content without technical expertise. They also offer features and tools to optimize content for search engines, social media, and analytics tracking, making them valuable assets for businesses and organizations.

Shopify vs. WordPress: Choosing the Ideal E-Commerce Platform

Shopify vs. WordPress:

Comparing the E-Commerce Platforms




Shopify is a cloud-based e-commerce platform that enables users to set up an online store and sell products or services. It boasts various features, such as customizable storefronts, secure shopping carts, and payment processing. One of the main advantages of Shopify is its user-friendliness. The platform provides a simple interface and an array of templates and tools to set up your store quickly.

  • Easy integration with multiple sales channels (e.g., Facebook, Amazon, Instagram)
  • Built-in hosting and SSL certificate
  • Dedicated 24/7 customer support
  • Abandoned cart recovery feature
  • Large ecosystem of third-party apps
Shopify vs. WordPress: Choosing the Ideal E-Commerce Platform

On the other hand, Shopify has a few drawbacks. Cost is one major concern; while the platform offers various pricing options, the higher-tier plans can be pricey for small businesses. Furthermore, Shopify’s customization options are somewhat limited compared to other platforms.

  • Transaction fees for using external payment gateways
  • Limited blogging capabilities compared to WordPress
  • Difficult to migrate your store to another platform
  • Some third-party apps can increase overall costs




WordPress is a versatile CMS that enables users to create and manage websites, including e-commerce stores. With extensive customization options and integrations with popular e-commerce plugins like WooCommerce, WordPress allows for a unique and tailored online store experience. One of the primary benefits of using WordPress for e-commerce is the vast selection of themes and plugins available for customization.

  • Open-source platform with a large, active community
  • Greater flexibility for design and functionality
  • No transaction fees (other than payment gateway fees)
  • Seamless integration with other WordPress plugins
  • Cost-effective for long-term growth
Shopify vs. WordPress: Choosing the Ideal E-Commerce Platform

Despite its advantages, WordPress has some drawbacks when it comes to e-commerce. One potential issue is the learning curve; while the platform is user-friendly, setting up an e-commerce store can be more complex than other options. Moreover, WordPress’s payment processing options may not be as streamlined as those of platforms like Shopify.

  • Requires separate hosting and SSL certificate
  • May need regular updates and maintenance for plugins and themes
  • Not as beginner-friendly as Shopify
  • Limited built-in e-commerce features; relies on plugins like WooCommerce
We prefer WordPress at eHustle and here’s why:

Hosting is generally as much, if not cheaper, than Shopify’s mandatory subscription and enables a lot of flexibility in terms of using things like a CDN (content delivery network, more on that in another post), being in control of when you do and don’t update along with backups and migrations.


Plugins on WordPress are usually much cheaper, if not free, and this is usually not the case with Shopify. Most plugins (or their desired results) can be built yourself with some know-how, something Shopify doesn’t make so easy.


It is a thousand times easier (in our opinion) to nail on-page and technical SEO with WordPress because of your control over every aspect of your website. Sure, you need to have some know-how but if you want to be doing 7 figures instead of 5, upskilling should be a priority anyway.


This is short and sweet, most of the WordPress community are all in on the open source model and if you have a question, 99 times out of 100, someone else has to but they aren’t hiding it behind the old “Message me so I can help you” a.k.a “You need to pay me to change the colour of your button”.

Conclusion: Which Platform is Best for Your Business?

Ultimately, the choice between Shopify and WordPress depends on your specific needs and objectives. If you prefer an easy-to-use platform with a straightforward setup process and are willing to sacrifice some customization capabilities, Shopify is an excellent choice. Several successful companies like RedBull have grown their businesses using Shopify.

On the other hand, if you’re prepared to invest more time and effort in learning web development and require extensive customization options, WordPress can yield outstanding results for your online store.

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