Logo Design – How To For Free

Written by Matt Wilson

Matt Wilson is a seasoned Marketing and Design Lead at eHustle, where he spearheads innovative strategies to drive business growth and enhance brand identity.

March 27, 2023

Your logo design is one of the most critical aspects of your brand identity. It’s what customers will recognize and associate with your company, so it’s essential to get it right. But how do you design a good logo? This post will share tips on creating a logo design that effectively represents your brand. Stay tuned for our next post, where we’ll delve into the different types of symbols and when to use them.

Define your brand.

What are your values, and what message do you want to communicate with your logo design?

Deciding to make a logo can make an invaluable contribution to defining your brand. At the heart of this is understanding and communicating the values that make you unique: what do you stand for; what are your core beliefs and principles? From there, a logo maker, creator or designer can make the most of these values when creating your logo. The key is ensuring your logo design reflects who you are and encourages people to learn more about you. Many free tools, such as a free logo maker or free online design tools, make creating a logo easier than ever. But whatever route you take, ensuring that your message comes through in the final product is essential.

Do some research.

Look at other logos in your industry and see what trends are popular.


Creating a business or personal branding logo doesn’t have to be complicated! Before making a logo for yourself, do some research – looking at other symbols in your industry helps give you great ideas but also enables you to determine what trends are popular. Many online resources are available, from logo makers and creators to free logo maker designs. Whether you plan on creating a logo yourself or enlisting help from a professional logo designer, studying examples of existing symbols in the same field will give you the insight to ensure your design stands out from the crowd.

Logo Design – How To For Free

Sketch some ideas.

Don’t be afraid to try something different when making a logo.

Sometimes finding the perfect logo for your brand can be challenging, but never fear! Try to make a logo from scratch using a logo maker or creator. Creating a logo perfect for your brand can be easy and fun if you break down the basics of logo design. Research some top logo designers and how they create their logos, and ask questions about how to make them. Luckily, many free logo maker websites make creating a logo fast and straightforward, so why not try designing a logo for free today? Have fun with it, and step out of your comfort zone!

Logo Design – How To For Free

Choose colours that reflect your brand personality.

Avoid using more than 2-3 colours.

When creating a logo, choose colours that make sense for your brand. As a general rule of thumb: stick to no more than three colours when outlining a logo design. It’s essential to make sure the colours used to make sense regarding your brand and what you represent – pick colours that accurately reflect who you are as an organization. There are many helpful resources to make this process easy, including free logo makers and creators, which make it simple to create a unique and memorable logo design quickly. Be sure to spend time researching different options before settling on a specific plan, or consider hiring a professional logo designer and leave the hard work to them!

Find the right font for a professional logo.

It should be legible and easy to read.

Whether you’re a business creating a logo for your brand or an individual looking to make a logo for yourself, finding the right font is essential. It needs to be legible and easy to read in digital designs and on different products like t-shirts and business cards. Luckily, many tools are available online such as logo makers, logo creators and free logo makers, that simplify the design process. If you’re new to creating logos, consider hiring a professional designer who can guide you step by step on making the perfect logo.

Logo Design – How To For Free

Putting it all into practice.

It’s time to design a Free Logo with Canva’s Online Logo Maker!

If you haven’t heard of Canva, get Googling! It has become a superpower in media and marketing; think Photoshop, but cheap and very easy to use. With their easy-to-use logo template, creating a logo has never been easier.

Canva has two options for use, free and pro. You can achieve a lot with their free version. It limits the assets you access from their library and some of their templates, but this option is acceptable to create your first logo for Free.

With their Pro subscription, at the time of writing this, it costs about as much as a Netflix subscription every month, but it gives you access to every single element of the primary digital design you could ever need.

Logo Design – How To For Free

If you haven’t heard of Canva, get Googling! It has become a superpower in media and marketing; think Photoshop, but cheap and very easy to use. With their easy-to-use logo template, creating a logo has never been easier.

Their article here will walk you through every single step of using their software.

What about using a logo generator?

The logo generator concept seems terrific in practice and is definitely time-saving, but we cannot recommend taking your time with this process. Create a logo with Canva, hire someone, draw a basic design and send it to a graphic artist on Fiverr; whatever you choose to do, be organized with it and consider your brand, its target demographic, and its future.

A logo generator will slap images together based on some keywords you provide. We are yet to see one of these apps that can hold a candle to Canva, even in its Free tier.

Hire a professional designer if you’re not confident enough to create a logo.

Sometimes it feels like logo design is intimidating, and you might be tempted to make do with a generic online logo maker. But it’s worth considering hiring a professional designer rather than wasting time tinkering with a logo creator. Taking the proper steps will make sure your brand stands out from the competition, and your customers create an emotional connection to your logo. In addition, a custom design will ensure your company stands apart from the endless sea of “free logo makers” and off-the-shelf logos made by web tools, leaving people free to focus on how to make the rest of their products stand out from the crowd. If you’re not confident in your abilities but want a stunning design for your business logo, it’s worth getting in touch with an experienced designer!

Logo Design – How To For Free

Your logo is one of the first things potential customers will see when they come across your business, so it’s essential to consider the design. By following these simple tips, you can create a logo that accurately reflects your brand and helps you stand out from the competition. Canva is an easy-to-use tool that can help you with steps 3 and 4. With Canva, you can experiment with different colour schemes and fonts until you find the perfect combination for your brand identity. And if designing isn’t your strong suit, our professional designers would be happy to help create a logo that perfectly represents your business. Check out our plans and pricing to get started today!

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